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[Dubai, Thursday 23 November, 2023] In an exciting collaboration, the highly sought-after children's book of the year, "Where is Blue Bird?" by Julie Mallon and Raya Halet, has partnered with Mumz & Munchkinz to unveil an exclusive festive sensory set, creating a unique blend of literary and sensory experience for young minds.

Co-authored by Julie Mallon, the Middle East’s Leading Sleep Expert, and Parenting Coach, and Raya Halet, the visionary host of the beloved podcast "They Say it Takes a Village," this evidence-based book aims to revolutionize children's literature. With captivating illustrations by Suzanne Darkan, the book not only promotes sound sleep and cognitive development but also strengthens the parent-child bond.

Designed for babies aged 0-6 months, "Where is Blue Bird?" is now accompanied by a beautifully crafted sensory tray, courtesy of Mumz & Munchkinz. This one-of-a kind Sensory set is giving each child the opportunity to bring the book to life, as...

We are now starting to understand the positive impact of quality sleep on overall health, mood, and cognitive function, not only for us as adults but even more importantly for our children.

The research also supports how important it is to Involve the entire family in establishing a consistent bedtime routine that prioritizes winding down routine and most importantly one that does not include screens.

Such research includes that of the AAP (American Academy of Pediatrics) whose recommendations suggest avoiding screens at least an hour before bedtime for young children and two hours if they are two years or under.

The main reason for this recommendation is due to evidence on Blue Light and how exposure to screens emits blue light which then affects melatonin production in young children, impacting their sleep, by disrupting their internal biological clock.

Living in the Digital World where trying to avoid the screen is getting harder but I would suggest, to support better sleep...

[Dubai, Thursday 16 August, 2023] Nurture 2 Sleep, the Dubai-based sleep and parenting expert, is joining forces with nutritious food provider Sprout to create a range of new packages designed to ensure babies and toddlers get maximum nutrition and the best possible sleep.

Nurture 2 Sleep is a premium UAE-based parenting company, specialising in maternity, infant, toddler and child-related concerns.

Sprout was launched in 2020 by biochemist Oz Erbas as the first 100% wholefood plant-based childrens’ food company in the UAE.

Oz Erbas, Founder of Sprout said: “When it comes to babies and toddlers’ nutrition, we are tired of seeing nutrient-narrow products with buzzwords on supermarket shelves. Children need food that supports their growth and fortifies their health. They also need to build a diverse palate that helps them make good choices throughout life.”

“We want to provide children with the best start in life. This is why we put nutrition science at...