Sharjah Book Fair Unveils the Highly Anticipated Children’s Book "Where is Blue Bird?" in 2023

[Sharjah, Sunday 5 November, 2023] The 2023 Sharjah Book Fair is set to be the stage for the launch of the most sought-after children’s book of the year, "Where is Blue Bird?". Co-authored by Julie Mallon, the Middle East’s Leading Sleep Expert and Parenting Coach, founder of Nurture 2 Sleep, and Raya Halet, the visionary host of the locally beloved podcast "They Say it Takes a Village," this one-of-a-kind book is poised to make a significant impact on the world of children's literature.

"Where is Blue Bird?" is a science and evidence-based children’s book that goes beyond traditional storytelling. It is designed to promote sound sleep, nurture cognitive development, and strengthen the essential bond between parent and child. The book, beautifully illustrated by Suzanne Darkan, takes parents on a captivating journey, helping them understand how their interactions with their infants shape their little one's brain and foster secure attachment.

With babies aged 0-6 months in mind, "Where is Blue Bird?" is a delightful creation that aims to positively influence their daily summer routines. It offers an engaging and interactive experience that sparks their imagination while fostering a sense of adventure.

On Sunday 5 November, at the Sharjah International Book Fair (SIBF), both authors, Julie Mallon and Raya Halet, signed copies of their remarkable work. This key literacy event is a celebration of the release of this unique book, and attendees can register for the event at

To embark on a journey into the world of restful baby sleep and create memories that will last a lifetime, readers can now buy their copy of "Where is Blue Bird?" at the retail price of AED80.

Where is Blue Bird? promises to be a cherished addition to the world of children's literature, offering valuable insights and experiences for both parents and their young ones.

Visit the book’s website at to secure your copy.
For more information about "Where is Blue Bird" or to arrange press interviews with the authors, please contact:

Gemma L'Appanna
PR & Communications Consultant

L'Atelier Consulting

Email: [email protected]

Phone no: +971 555 163 914

About Where is Blue Bird:

Get ready to embark on a journey of discovery and bonding with your baby. "Where is Blue Bird" is your guide to understanding early childhood development and nurturing secure attachment.

About Julie Mallon

Julie Mallon is the founder and senior sleep consultant at Nurture 2 Sleep, she is also a highly-qualified professional with over 30 years of experience, previously a Nurse, Midwife, and Health Visitor (UK). Now Qualified both as a Gentle Sleep Coach and a Sleep Consultant with the international Parenting and maternity insights (now the International Parenting and Health Institute). Julie is the leading sleep expert in the UAE. Known for her regular Sleep Clinic on Dubai Eye and has been published in many regional publications.

Known as the Middle East’s Sleep Expert on the Sleep Clinic with Helen Farmer on Dubai Eye 103.8 FM, Julie takes every opportunity to discuss and promote good sleep hygiene and the benefits of a good night’s sleep. As a clear authority in the field of healthy sleep practice, she is in high demand to speak at industry events. She spoke at the 2022 US Sleep Symposium in North Carolina, USA; discussed sleep deprivation and leadership at the prestigious Leadership School in Armenia, and most recently spoke at the Children’s Mental Health Symposium in Dublin, Ireland.

About Raya Halet

Raya Halet is the founder and host of They Say It Takes A Village, which is a homegrown podcast that she launched to provide a directory of all things parenting in the UAE in the hopes of creating the proverbial ‘Village’.

She interviews experts across the country who help provide honest insights and trusted recommendations for parents as they navigate this incredible journey of parenthood. With a background in health science and 15 years of regional experience, ‘They Say It Takes A Village’ podcast is a fusion of her passion for motherhood alongside her clinical background brought together to provide a little black book of top tier contacts. With a diverse scope of topics, the podcast dives deep into conversations that need to be had and highlighted. ”We are blessed to live in a country that boasts world-class expertise” says Raya, which she hopes to showcase in her podcast. “Parenting shouldn’t be solo; as they say, it takes a village to raise a child.


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